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We Are GRIT.

At GRIT, we are a dynamic marketing and data solutions agency founded by three industry experts — Ben, Arturo and Nathan who have identified a crucial gap in the market for transparent, low-friction and advanced technology solutions. GRIT is built on a foundation of strong ethics, corporate responsibility and trust, ensuring that we deliver genuine value to our clients.

 

With a commitment to addressing industry challenges head-on, GRIT is dedicated to providing innovative and effective solutions that empower businesses to thrive in an ever-evolving market landscape.

All Hands In

Meet the Founders

Arturo Pizano Profile

Arturo Pizano.​

Founder

Strategic leader with over 20 years of experience leveraging data-driven insights to transform businesses. Arturo specialises in the integration of martech and data infrastructure, ensuring that companies harness the full potential of their data to drive development and growth. His expertise spans the entire data ecosystem, from data architecture design to generating actionable insights and enhancing performance. With global experience across Europe, the US, UK, Latin America, and India, Arturo consistently delivers results, guiding companies through diverse market challenges.

Nathan Millington Profile

Nathan Millington.

Founder

A seasoned Digital Analytics leader with over 13 years of expertise in shaping data-driven strategies that fuel business growth. As a key architect of digital performance solutions and a focus on building robust analytics frameworks that deliver clear, actionable insights, Nathan has led initiatives for a diverse portfolio of clients, ranging from agile startups to global enterprises. His deep understanding of web analytics, data strategy and customer insights has consistently enabled organizations to harness the full potential of their data. ​

Ben Abbou Profile

​Benjamin Abbou.​

Founder

Global Technology, Sales and Education leader with over 12 years experience in online media with a special focus on automation, privacy and scaling businesses. Strong track-record of winning global pitch for training and digital transformation projects. Proven track record of forging strategic partnerships, and exceeding targets. Deep understanding of the global MarTech and AdTech sectors for global matrix organisations (all sectors).​

GRIT Locations

Discover why GRIT has chosen London, Montreal, and Medellín as our key hubs for innovation, growth, and global expansion.

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London

London is a world-leading tech hub and a strategic gateway to the EMEA region. As the place where GRIT's founders built their careers, it's also our headquarters. Ranked second globally in the 2024 Global Startup Ecosystem Report, London offers unparalleled access to innovation and talent. Our presence here ensures that we stay at the forefront of cutting-edge solutions and continue driving impactful growth for our clients.

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Montreal

With deep roots in Montreal through one of our founders, GRIT sees this city as an emerging North American tech powerhouse. Ranked eighth globally in the 2024 Global Startup Ecosystem Report, Montréal is home to global leaders like Google and Microsoft, and a thriving ecosystem of AI and R&D. We are excited about the potential this city offers, and are actively preparing to expand into this dynamic market.

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Medellín

Medellín stands as a gateway to the rapidly growing Latin American market. Known for its thriving tech ecosystem and strategic location, it’s a city on the rise. As one of our founders is originally from Medellín, GRIT is deeply connected to its future. Our plans to establish a presence here reflect the city’s importance as a hub for innovation and expansion across Latin America.

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